South Florida Fort Lauderdale Sun-Sentinel January 1, 2004
Creative thinking can bolster bottom line By Marcia Heroux Pounds

We were asked to chart "our ideal vacation" on a blank sheet of paper. It was an easy topic, and the felt-tipped pens were soon flowing.
For me, places like Australia and New Zealand, and idyllic spots in Europe came to mind. My chosen activities include skiing, hiking, shopping and meeting new people.
Before this sounds like a personal ad, let me assure you this exercise was serious business. We were learning how to be creative with the help of Fred Rosenzveig, president of Mindrange, a Montreal-based Institute for Thinking Development. Executives from Discovery Channel and Motorola were participating in this particular session at the University of Miami.

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Creativity and innovative strategy: Surviving and thriving in a high-speed world
By Rich Hammond, Rich Hammond Communications.

Are you creative? I'm not talking about whether you can draw or sing or write poetry or decorate a condo. Are you a creative thinker? Did you solve the toothpick pig? Did you count ALL the F's? Did you calculate how many tennis matches? If you're still scratching your head over those brain busters, you're not alone. A quick look around the room during Fred Rosenzveig's gently challenging and highly enlightening presentation revealed more blank faces than smug know-it-alls. But don't worry ...

VOL.7 NO.220 THURSDAY, JULY 14, 2005
Executives to learn a few tricks about creative thinking at Just For Laughs
By Graeme Hamilton
Businesses seeking a competitive edge will turn to an unusual source for inspiration next week: the world's largest comedy festival.
A new partnership between McGill University's International Executive Institute and Montreal's Just For Laughs festival advances the theory that rolling in the aisles can be a precursor to rolling in profits.
About 50 senior managers from such major companies as Verizon, Bombardier and the Bank of Montreal have signed up to learn how comedy can improve their creative thinking.
U. of Miami School of Continuing & International Education.
Next public seminars will take place on   communiquer
Click here to view the current program schedule and description

Special Event, Nassau, The Bahamas: A 2-day seminar;  6 et 7 novembre 2014 
Click here to view the seminar program and description.
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Monday, July 25, 2005
Montreal Gazette

Creative business can be a lot of laughs
Special to the Gazette 
Like comedy, absurdity can pay off
'Organizations often kill what they need because they see it as subversive'
Absurdity. Timing. Surprise. These are the ingredients of good comedy. They're also the elements that allows for creativity at work.
In fact, comedy and creativity are such happy bedfellows,they were married last week in a program offered at McGill University's Executive Institute.
The Institute's program in Creative Thinking and Innovation teamed up with the Just For Laughs comedy festival to teach 48 careerists how to use the principles of comedy to foster creativity at work.
"We're trying to give people an understanding of how the mind works," said Fred Rosenzweig, the seminar leader and president of Mindrange, a Montreal-based thinking development institute.

Saturday, July 22, 2006
Montreal Gazette
Special to the Gazette

     It is constantly with us and yet many of us fear and resist it. Change. Particularly change in the workplace, can be a source of tremendous stress for many workers.

    It can be simple: you have to master the use of new software. Or, not so simple: the work you do has been outsourced to China and you're now out of a job.

    The way you respond to on-the-job change can say a lot about your personality. And in a perfect world, you'd be exposed to change in small, measured doses. But this is not a perfect world.

    "We are in a historical period of massive change," said Fred Rosenzveig, a business consultant and trainer who teaches at the McGill International Executive Institute.

Saturday, April 01, 2006
Montreal Gazette
It takes more than money to make you happy
A healthy paycheque is important, but recognition and appreciation are what really motivate employees and keep them engaged

.../...   Money is an extrinsic, rather than an intrinsic, motivator, said Fred Rosenzveig, president of the Institute for Thinking Development (, a consulting firm that specializes in creative thinking and innovation.

"Extrinsic motivators are things like stock options, whereas an intrinsic motivator is something that gets you excited," he said.   .../...

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